Man Goes Viral for Hemming His 'Very Short' Fiancée's Pants. Wait Till You See Him in Action

William Conrad's life is summed in five words at the top of his TikTok bio: "Your stay-at-home bf" (the abbreviation of for "boyfriend," of course). Seems too good to be true, doesn't it? Well, in William's world, it's not.

William, who resides in Canada, has garnered over one million followers on TikTok and Instagram for flipping the script on gender roles. He lets his fiancé, fellow content creator Levi Coralynn, focus on her career while he takes on the domestic role — he cooks her lunch, he cleans her closet, and he even hems her clothes, a sweet gesture that he filmed and posted on TikTok, only for the video to go viral.

"My future wife is very short, which means all of her pants need hemming," he explains in a 21-second clip that shows him machine-sewing his significant other's clothes.

Over the course of two days, the video got nearly four million views and thousands of comments. "May this love attack me." one user wrote in all caps; "The bar is too high. These men can't reach," added another.

Surprisingly, there were a few funny statements from viewers who, believing that William's "act of service" was just too sweet that he couldn't actually be a real human: "Convinced Levi made William in a factory," someone joked. "He’s a robot isn’t he …she [Levi] made him somewhere," added another.

What makes William so appealing? His videos don't subscribe to the controversial "tradwife" life, but rather normalizes equality in relationships.

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In April 2024, William wrote an essay for Business Insider in which he explained why he decided to quit from his job in tech to instead employ himself with the responsibilities at home.

"My girlfriend Levi is big on social media and makes enough to provide for us both financially. She works from home, and I do 90% of the domestic chores. Our dynamic very much flips societal norm on its head, but it works for us, and we love it," shared William.

'"It wasn't that I didn't enjoy my job, but this was just a greener pasture that I could step toward. It was an opportunity that was better suited to me, I think, in the long run. I was really into cooking and sewing before I even met Levi, and this meant I could focus on those interests more and hone my skills," he added.

He also recalled growing up in a "nurturing household" where his parents "split the domestic tasks evenly" and gender never influenced what chores needed to be done. However, social media altered the way young men think about heterosexual romance.

"Women often comment things like "Where do I buy mine?" on my content. And while it's always nice to hear that someone thinks I'm a good boyfriend, it's also sad that a loving dynamic seems to be a scarce thing," he wrote. "Lots of women are looking for a man who will cook them a nice meal and be gentle, but maybe not enough men value these things."